Introduction
Our 2024-27 strategic plan outlines our commitment to advancing lung health across Canada. By focusing on reducing risks, enhancing access to trusted information, and improving the quality of life for those affected by lung disease, we aim to protect and enhance the respiratory well-being of all living in Canada.
Vision
A future where everyone in Canada has healthy lungs.
Mission
We improve lung health and save lives through research, education, and advocacy.
Impact goals
Protect the lungs of all people living in Canada by reducing risks and increasing access to trusted information
Improve the quality of life for those living with lung disease.
Driving principles
- We are Canada’s longest serving national lung charity
- We are evidence based
- We work for all people living in Canada
- We are committed to diversity, equity, inclusion and access
Championing clean air
Lungs need clean and fresh air.
We must work to ensure we breathe safe, healthy air by improving ventilation and filtration inside while reducing harmful emissions, pollutants and the impacts of the climate crisis outside.
Supporting people to live well with lung disease
People living with lung disease need information and other support so that they can play an active role in their health, maintain their quality of life, and reduce their risk of exacerbations.
We must support individuals to live well with lung disease.
Promoting equity in lung health
The harmful chemicals released by smoking and vaping have devastating effects on lungs and lives. New products continue to entice young people. We must prevent a new generation from getting addicted to such toxic products to reduce the future burden of lung disease. In Canada, groups facing social inequities are at higher risk of lung disease and poor air quality.
We must prioritize the social determinants of health as we work to reduce the unequal burden of lung disease and promote healthy lungs.
Protecting children’s developing lungs
Good lung health, including access to clean and healthy air, lays a foundation to support learning and reduce sickness. Children’s lungs are still developing making them especially sensitive to contaminants and management of childhood lung disease is vitally important.
We must protect the smallest of lungs.
Reducing smoking and vaping
The harmful chemicals released by smoking and vaping have devastating effects on lungs and lives. New products continue to entice young people.
We must prevent a new generation from getting addicted to such toxic products to reduce the future burden of lung disease.
How we'll make an impact
Our strategy focuses on advancing lung health through research, policy change, and accessible resources to raise awareness and provide the tools and services that individuals need to breathe easier.
Contributing to knowledge
Research in lung disease is underfunded proportionate to its impact and closing this gap will help find solutions.
We will increase our funding and amplify the impact of research that investigates harms to lung functioning and the development of better management and treatments for those with lung disease.
Creating change through policy
Informing healthy public policy is essential to improving lung health across Canada.
We will lead national advocacy efforts to increase awareness and create healthier public policy that prevents and protects the lungs of everyone in Canada.
Building connections
People need resources that are accessible, trusted, and easy to understand to breathe easier.
We will provide accessible resources so people in Canada can protect and manage their lung health. By strengthening our digital tools we will enhance access to resources and support for those who need it and act as a central hub to inform and protect breathing.
Sustaining and scaling
Growth is critical to meeting the growing needs of communities in Canada and increasing burden on lung health.
We will build our investments through strategic partnerships and connections to donors to deliver and grow our capacity to transform lung health on a national scale.
Download the plan
