A century and a quarter reflection: The evolving tobacco threat
This year marks the 125th anniversary of the Canadian Lung Association, a testament to our enduring fight for lung health. As we observe National Non-Smoking Week, it's fitting to reflect on how the tactics of the tobacco industry—a relentless adversary—have evolved over this time.
From 1908, when access to tobacco by minors was first restricted in this country, to the landmark US Surgeon General's report in 1964 and Canada's pioneering Non-Smokers' Health Act of 1988, we've witnessed a gradual shift in societal understanding of the dangers of tobacco. The introduction of graphic warnings on cigarette packages in 2001, a global standard pioneered by Canada, marked a significant victory. These efforts have yielded remarkable results, with declining smoking rates—particularly among youth.
However, as the smoke from traditional cigarettes begins to dissipate, a new and insidious threat has emerged: youth vaping. Nicotine is now available in sleek, often deceptively flavored devices, marketed with a youthful appeal that masks the dangers of addiction. We are witnessing a disturbing déjà vu, as a new generation is lured into a cycle of nicotine dependence.
This National Non-Smoking Week demands a renewed commitment to protecting our future. While we've made strides in addressing smoking, we are losing ground in the fight against youth vaping. Canada now boasts some of the highest youth vaping rates globally, a grim statistic that demands urgent action.
We must advocate for stronger regulations, invest in proven public health approaches and dismantle the insidious marketing tactics that prey on our youth. This is not a battle we can afford to lose. We know we aren't alone with this concern; we were pleased to see this highlighted by the Council of Chief Medical Officers of Health in their release this week, which included recommendations to support those with nicotine addiction and to prevent its future use.
This week also serves as a reminder that quitting is possible. For those who smoke or vape and want to quit, you are not alone. Organizations like ours are here to help. Take the opportunity to reassess your relationship with nicotine and explore the resources available to support your journey towards a healthier life.
Sarah Butson
CEO
